College Application Video

What you need to know

What is a CAV?

A College Application Video is a short, creative, and compelling autobiographical visual essay that helps you stand out from other applicants and show your unique personal strengths, talents, and achievements. Several colleges including Brown and Northwestern, already require it from applicants. 

Colleges spend an average of 8 minutes reading through an application. Now more than ever, with the quickly changing admissions landscape -including the rise of ChatGPT and other generative AI that affects essay writing- admission staff want to know who you really are.

Let’s use the power of pictures -which as the saying goes, are worth a thousand words- to tell your story.

What makes an awesome CAV?

Here are some key elements to consider when creating a memorable College Application Video:

  • Authenticity

  • Storytelling

  • Showcasing Achievements

  • Passion and Interests

  • Creativity and Visual Appeal

  • Personal Connection to the College (for some projects only)

The method

The 5 hours CAV production package includes:

  • 7 one-on-one online sessions (20 to 60 minutes) with an assignment after each meeting.

  • A five-step production process: Research, Writing, Prep, Shooting, and Editing.

  • A schedule and deadlines for all aspects of research and production.

  • Both technical and artistic guidance on polishing your final product.